If I haven’t told the story yet, when trying to come up with the name for my business, Kim and I were coming up with ideas and she said something about “think outside the box” to which I responded “I hate that saying, it’s so overused and doesn’t really mean anything”. After this we started saying “throw the box”, “smash the box”, “&$!% the box”, and Kim said “crush the box”. Well, I really liked the sound of that and it morphed into Crushed Box Photography. It has no deep or hidden meaning, it pretty much came to be from my disdain of the saying “think outside the box”. I just found this video below that pretty much sums up my feelings about that saying and I thought I would share it here.

outside the box from joseph Pelling on Vimeo.